Hatem Douidar Joins Tactful AI Investors to Support Its Expansion in AI Solutions

• Egyptian AI company Tactful AI has received an undisclosed investment from Hatem Douidar, former CEO of the e& Group, as part of the extension of its Pre-Series A funding round, announced in February 2026, co-led by Foras AI and M Empire.
• The company was founded by Mohamed El Masry and Mohamed Hassan, and it develops a customer experience management platform based on AI agents, enabling businesses to manage customer interactions, automate processes, and analyze conversations across multiple communication channels.
• Tactful AI is preparing to launch a new generation of Agentic AI technologies, allowing companies to create and modify integrated workflows for customer service within hours instead of months, while maintaining human oversight and approval mechanisms for actions.
• The investment comes as Tactful AI, which has teams in Cairo and Cambridge, UK, is set to launch its new platform, paving the way for a Series A funding round in 2027.

Press Release:

Tactful AI, a startup specializing in smart infrastructure for customer experiences based on Agentic AI, announced that Hatem Douidar, former CEO of e& Group, has joined its investment roster by making a direct investment in the Pre-Series A funding round, without disclosing the financial terms of the investment.

This move coincides with Tactful AI's preparations to launch the next leap in Agentic AI customer experience technology, expected to be a critical turning point in the capabilities and operational flexibility of large enterprises and their proactive ability to respond to changing market demands.

Hatem Douidar has an extensive professional record with over 25 years of experience in the telecommunications and technology sector; he led e& Group as CEO from 2020 until March 2026, after joining as Chief Operating Officer in 2015, and held several leadership positions for 16 years at Vodafone, including CEO of Vodafone Egypt.

Commenting on this investment, Mohamed El Masry, co-founder and CEO of Tactful AI, stated: "Hatem Douidar has spent over 25 years leading major technology companies responsible for serving millions of customers across the Middle East and Africa, and very few possess his depth of knowledge and strategic insight into the requirements that large enterprises need to trust new technologies that directly impact their customers. His support and confidence come at a pivotal moment as we take our biggest steps to establish a new era led by Agentic AI in enhancing customer experience."

For his part, Hatem Douidar said: "All major institutions in the region today are looking for practical and reliable solutions to integrate AI technologies into their services in a secure and scalable manner. Tactful has successfully and effectively operated this infrastructure in real work environments. What I have seen from their new generation capabilities has led me to be completely convinced that this team has all the elements to set the standard for this industry both within the region and beyond."

While most current AI applications are limited to answering traditional questions and inquiries, the new generation technologies from Tactful AI bridge this gap to tackle the bigger challenge of how to build, modify, and develop the entire customer experience within the organization, reducing the time for modifications and developments from long months to just a few hours while maintaining the human element's role in approving and validating each step. The company is expected to reveal additional details about this technological advancement in the coming months.

This development relies on a unified and robust operational framework that has proven its worth in the actual operating market and has recorded accelerated growth; Tactful AI combines interaction, coordination, governance, analytics, and insights, along with advanced automation and Agentic AI in an integrated platform.

This innovation has reflected directly on the company's metrics since January 2025; Tactful AI recorded an 11.7-fold increase in annual recurring revenue and is now handling a number of customer conversations monthly that is 32 times greater, including clients such as Al-Arabi Group, Raneen, 2B, Lucky One, and Irada for Financing and Simplex.

This supplementary round is an extension of the Pre-Series A funding round announced by Tactful AI in February 2026, co-led by Foras AI and M Empire, and the company aims to continue this investment momentum by launching a Series A funding round in 2027.

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