Google Acquires Spirit Airlines Data for $10 Million

Google has agreed to acquire certain business data from the bankrupt airline Spirit Airlines for $10 million, aimed at improving its products and AI models. The data includes internal emails, Microsoft Teams chat records, calendars, spreadsheets, booking and frequent flyer records, as well as marketing, productivity, operations, and human resources data. Spirit has stated that the data delivered to Google will be anonymized to remove personally identifiable information. This transaction faces competition, as AI data company Mercor previously offered $7.5 million for the related data. The deal still requires approval from the U.S. bankruptcy court, with U.S. Bankruptcy Judge Sean Lane expected to review the transaction on Wednesday local time. Spirit Airlines ceased operations in May this year and is selling its remaining assets through bankruptcy proceedings. As the demand for high-quality training data increases among AI companies, internal business data is becoming a new type of data asset for training AI models and optimizing products.

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