Where will the next evolution of internet brokerages lead?
Written by: ODIG Invest
On the day Robinhood Chain launched, HOOD's stock price rose by 8%. Robinhood has officially entered the self-built on-chain infrastructure with its stock token trading layer based on Arbitrum and its on-chain ecosystem.
The core of this event lies in the vertical integration of brokerage traffic, on-chain stocks, wallets, and potential DeFi yields, perpetual contracts, and AI Agent trading all on the same chain. Robinhood officially disclosed that it serves nearly 28 million customers across 38 countries and three continents, which differentiates Robinhood Chain's distribution capability from typical L2s.
In its initial phase, Robinhood Chain has shown significant growth. According to information disclosed by officials and executives, it reached approximately 17 million transactions, nearly 350,000 addresses, about $250 million in Protocol TVL, and over $1 billion in cumulative DEX trading volume within about a week of launch.
Latest data shows that stock tokens are still in the early stage with a nominal scale of about $17.90 million, with trading activity concentrated on a few popular assets like $NVDA.
This report systematically organizes the Robinhood Chain ecosystem, from underlying architecture to ecosystem mapping, and explores a more fundamental question based on the actual performance of on-chain data:
Where will the next evolution of internet brokerages lead?
Robinhood Chain is a Rollup model Ethereum L2 built by the American internet brokerage Robinhood based on the Arbitrum tech stack. It is designed to tokenize real-world assets (RWA) and stocks according to institutional standards, aimed at RWA and AI-native applications.
According to official documentation, its main technical framework is as follows:
The absence of a native token means there is no tokenized economic incentive layer, and value capture directly falls to the parent company (HOOD stock price) and Arbitrum (revenue sharing), which is a key difference from most enterprise chains.
Robinhood Chain conducts compliance screening at the sequencer level, meaning certain transactions may be filtered or affected before entering sorting or execution.
*(FCFS reduces public gas bidding-type MEV but does not eliminate MEV; sorting rights are concentrated in the sequencer. Fairness primarily relies on the sequencer operator executing according to FCFS. Theoretically, the sequencer still sees transaction flows first and can delay, reorder, insert, or review transactions.)
Under the Arbitrum Expansion Program framework, about 10% of net protocol revenue flows back to Arbitrum. This is also a direct catalyst for ARB's surge after the mainnet launch—markets price it as a 'L2 revenue sharing template.'
From the fee audit in mid-July, Arbitrum captures about 10% of the fees flowing back to Ethereum, while Ethereum captures less than 0.2% of the value.
According to the official ecosystem partners and related data, the ecosystem of this chain mainly presents a combination of self-built flagship assets and external protocol access, which we have organized into layers:
In addition, the Robinhood Chain ecosystem has begun to see early community Meme projects. For example, the community Meme CASHCAT (unofficially issued) once reached a market cap of about $200 million, followed by a noticeable decline. Memes and high-frequency trading quickly create transactions, fees, stress tests, and attention, but they can also affect the market's observation of the real use of stock tokens.
In the future, Robinhood plans to introduce Crypto Agentic Trading (AI agent automatic trading) capabilities to expand the boundaries of AI agents.
From the perspective of the industry supply chain, its upstream is not the traditional sense of 'miners/validators,' but Robinhood's compliant assets, user accounts, wallet access, stablecoins, and DeFi partners; the downstream includes trading, collateral lending, perpetuals, AI agents, and potential scenarios for financialization of securities.
The Robinhood platform itself takes on multiple roles, including Wallet, App, Earn, Stock Tokens, and Agentic, controlling access, assets, experience, and some monetization paths. If the on-chain trading and collateral lending scale of Stock Tokens does not take off, it may degrade into a high-traffic new L2; if growth is smooth, it has the potential to become a vertical financial chain in the RWA era.
According to DeFiLlama data (as of July 19), we observe the ecosystem data of Robinhood Chain.
The DEX trading volume of Robinhood Chain entered a phase of explosive growth after July 8, reaching a peak of $877.6 million on July 11, followed by a slight decline, but still maintaining several hundred million dollars in volume continuously.
Uniswap remains the absolute core of the trading volume. For example, as of data before July 19, Uniswap V4, V3, and V2 combined accounted for about $409.2 million, representing about 95.1% of the day's DEX trading.
This indicates that the DEX growth of Robinhood Chain is temporarily mainly driven by general AMM liquidity and high turnover trading. Subsequently, relevant data indicators are needed to independently contribute to trading volume and RWA trading scenarios to continue validating the distribution and attractiveness of Robinhood Chain.
The latest protocol TVL breakdown shows that the core of Robinhood Chain's TVL still lies in lending, DEX, derivatives/bridges, and yields. Among them, Morpho Blue currently has a TVL of about $156.8 million, making it the largest single protocol; Uniswap V2/V3/V4 combined accounts for about $75.6 million; Arcus Perps, Spark Savings, and Lighter Bridge also enter the tens of millions of dollars level.
Due to potential discrepancies and double counting between the protocol TVL aggregation and Chain TVL, a more reasonable understanding is: Morpho is the main capital reservoir, Uniswap is the main trading part, while stablecoin yields and derivatives represent the second growth curve.
The growth of Total Value Locked (TVL) is not only due to the expansion of DEX LP pools but also includes the accumulation of stablecoin settlement assets and yield funds. According to DeFiLlama data, the stablecoin supply page is fundamental to the sustainable activities of the chain.
Among them, USDG has become the foundational asset on-chain, and its expansion is particularly crucial. It serves as the underlying narrative asset for Robinhood Earn and is also a major component of Morpho's lending and stablecoin yield strategies.
The official contract page of Robinhood lists stock tokens as standard ERC-20 and provides contract addresses, with the reference data as follows:
The scale of stock tokens is concentrated in a few high beta and high attention assets, with $NVDA being the largest single stock token currently; the top 10 assets account for approximately $10.73M, about 60.0% of the total nominal scale of stock tokens.
The scale of stablecoins on Robinhood Chain is much larger than that of stock tokens, indicating that the on-chain liquidity foundation remains dollar-denominated assets, while stock tokens continue to be part of the growth narrative.
Overall, Robinhood Chain is operating steadily, with significant increases in chain-level TVL, stablecoin supply, and cumulative DEX transactions. The growth is currently primarily driven by stablecoin yields, Morpho lending, Uniswap transactions, and speculative trading, while the real financialization depth of RWA/Stock Tokens remains the most critical verification item for the next stage.
If the transaction and collateral ratio of RWA cannot be improved, Robinhood Chain will resemble a high-quality company chain launch; only by converting Robinhood users and multiple regional entry points into stock token liquidity can it transform into the next RWA L2 paradigm of internet broker evolution.
Looking back at the development history of traditional brokers, it can be seen that brokers often control the front end of the value chain, such as the front end, customer relationships, investment advice, order reception, and routing.
In various aspects such as clearing, settlement, custody, market making, and exchange listing, due to technological and regulatory constraints, these roles have long been shared by exchanges, ECNs (Electronic Communication Networks), market makers, clearing institutions, custodians, transfer agents, and central securities depositories.
Every evolution of brokers internalizes relatively intermediate links in this order chain, shifting the way to earn income backward. For example, in previous evolutionary stages, the internalized links included advisors, brokers, commission pricing, and income structures.
This is a structural regression: new technologies often reduce costs at a certain level, and in new competition, the cost reduction space is given to users, making the "visible" commissions approach zero. Therefore, brokers need to seek profits in less transparent and harder-to-commercialize back-end links, such as migrating to later-stage spreads, order flows, subscriptions, securities lending, or infrastructure rentals, thus shifting profit capture points backward.
This time, although Robinhood's L2 does not equate to the merger of traditional matching, clearing, settlement, and custody, it attempts to migrate part of the trading execution, asset status recording, settlement logic, and trading activities into a relatively controllable on-chain infrastructure, trying to incorporate some back-end capabilities that brokers could only outsource or rent in the past.
As a "front-end traffic type" Robinhood Chain continues to push the profit pool backward, further migrating from PFOF (Payment for Order Flow), interest, subscriptions, to sequencer fees, on-chain transaction fees, ecological sharing, and RWA asset flow rentals, which aligns with this development trend.
Based on the above trends, in the long run, on-chain stock assets will be the asset layer that determines the long-term differentiation of Robinhood Chain:
If Robinhood Chain only generates meme trading and Uniswap volume, its moat will be quickly diluted by high-traffic chains like Base, BNB Chain, Solana, and Hyperliquid. What is truly irreplaceable is the development of flagship assets like Stock Tokens: all-weather stock/ETF trading; with Robinhood as the issuer, front-end, and distributor; combined with perps, stablecoins, AI agent strategies; accessible to lending pools, and usable as collateral, etc.
Regulatory risks: Issues related to cross-border distribution of on-chain stocks and compliance boundaries due to policy uncertainties. Once regulatory requirements tighten, it may affect accessible countries, asset ranges, trading, and usage scenarios.
Data Sources: Robinhood Chain Documentation Datawallet, Robinhood Chain Explained ArbitrumDAO Factsheet: Robinhood Chain Mainnet Launch The Block, Robinhood Chain goes live on mainnet CryptoBriefing, Arcus joins Robinhood Chain ecosystem CryptoBriefing, Arbitrum 10% fee sharing defiprime, Open Rails, a Fenced-Off Flagship Asset
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