Why Short-Term Hype in Crypto is Stifling Real Long-Term Innovation

By: crypto insight|2025/11/03 15:30:09

Key Takeaways

Crypto projects often chase fleeting trends, leading to an 18-month product cycle that prevents meaningful, long-lasting development.
Founders pivot too quickly to attract investors, embodying a “sunk-cost-maxxing” mindset that prioritizes short-term gains over sustained effort.
Building true infrastructure in crypto requires 3-5 years of iteration, but shrinking funding cycles make this nearly impossible.
Incentives like token launches and airdrops can draw initial hype, but without long-term planning, they lead to quick investor dumps and project abandonment.
Shifting to longer-term thinking, as seen in supportive vesting structures, could foster more enduring crypto ecosystems.

Imagine you’re building a house, but every few months, the neighborhood trend changes—first it’s modern minimalism, then rustic cabins, and suddenly everyone’s into futuristic pods. You tear down what you’ve started and pivot, chasing the latest fad to impress potential buyers. That’s essentially what’s happening in the crypto world today, where the rush to follow hot narratives is killing off any chance for real, long-term development. It’s a cycle of hype, funding, and inevitable busts that leaves promising ideas half-baked and forgotten. But what if we could break free from this frenzy? Let’s dive into why this “sunk-cost-maxxing” approach is holding crypto back and explore how a shift toward patience could unlock true innovation.

In the fast-paced realm of crypto, where fortunes can be made or lost overnight, the pressure to adapt is immense. Traditional business wisdom warns against clinging to failing ideas—the sunk cost fallacy, where you pour more resources into a losing bet just because you’ve already invested so much. But in crypto, this advice has been twisted into something extreme: a relentless drive to maximize short-term pivots at the expense of everything else. Founders spot a dip in interest and immediately switch gears, abandoning projects before they even have a chance to prove themselves. This isn’t just about individual choices; it’s a systemic issue that’s making it tough for anyone to build something that lasts.

Take a step back and consider how this plays out in practice. A new narrative bubbles up—maybe it’s decentralized finance, non-fungible tokens, or the latest layer-2 scaling solution. Excitement builds, investors pour in capital, and suddenly every project is reorienting to ride the wave. It feels electric at first, like catching a perfect surf. But as the hype peaks after six to nine months, interest wanes, and the search for the next big thing begins. This isn’t some abstract theory; it’s backed by real trends in the industry. Crypto venture funding, for instance, plummeted nearly 60% in just one quarter during Q2 2025, tightening the noose around founders’ timelines. What used to be a 3-4 year cycle in the ICO days has shrunk to two years, and now it’s down to a mere 18 months if you’re fortunate. That’s barely enough time to prototype, let alone iterate and refine.

The Trap of Crypto’s Accelerated Product Cycle

This compressed product cycle in crypto isn’t accidental—it’s a survival mechanism in a volatile market. Founders aren’t necessarily at fault; they’re navigating a game rigged against longevity. Picture it like a high-stakes poker table where the blinds keep doubling every few hands. You can’t afford to sit on a mediocre hand, so you fold and rebuy into whatever looks promising. The result? Nobody sticks around long enough to see if their original idea could actually work. Real infrastructure, the kind that underpins lasting ecosystems, demands at least 3-5 years of dedicated effort. Think about how long it took for foundational technologies like the internet to mature—decades of trial and error, not quarters.

Yet in crypto, the incentives push the opposite way. Early adopters are lured with token launches and airdropped rewards, which spark initial buzz. It’s like throwing a party with free drinks to pack the house, but without a solid vibe or ongoing attractions, guests bail as soon as the novelty wears off. We’ve seen this with sectors like NFTs, which explode in popularity during booms only to crash when the narrative shifts. Projects that rely on these quick-hit tactics often watch early investors dump tokens right after launch, draining liquidity and eroding trust. It’s a vicious loop that discourages the kind of patient iteration needed for genuine product-market fit.

To make this more relatable, compare it to the software industry outside of crypto. Companies like Apple or Google invest years in refining products—think of the iPhone’s evolution from a clunky first-gen device to the seamless powerhouse it is today. They weather storms, gather user feedback, and iterate without abandoning ship at the first sign of trouble. In crypto, that luxury feels out of reach because funding dries up so fast. A recent discussion on Twitter highlighted this frustration, with users debating why so many projects fizzle out. One viral thread from a prominent venture capitalist pointed out that founders often get rich quick without building anything sustainable, echoing sentiments that the industry rewards hype over substance.

Hurdles Standing in the Way of Long-Term Crypto Thinking

So, what are the biggest roadblocks to fostering long-term development in crypto? One major issue is creating incentives that keep users engaged beyond the initial hype. Platforms struggle to retain communities when the spotlight moves on. For example, while token airdrops can bootstrap adoption, poor structuring leads to mass sell-offs, leaving projects as ghost towns. It’s akin to planting a garden with fast-growing weeds instead of hearty perennials—they look impressive at first but choke out any chance for lasting growth.

Another hurdle is the investor mindset. Many backers prioritize quick returns, pressuring founders to pivot rather than persevere. A general partner at a fintech venture firm shared a telling anecdote on social media: at an industry dinner, suggesting longer vesting periods for tokens—like the 5+ year structures proposed in new market legislation—drew blank stares. People seemed baffled by the idea of committing for the long haul. This short-sightedness is evident in how some founders and investors shy away from solutions that promote endurance, fearing it’ll slow down their gains.

But it’s not all doom and gloom. There are glimmers of hope in projects and platforms that buck the trend by emphasizing sustainability. Take WEEX, for instance, which stands out for its commitment to aligning brand values with long-term ecosystem building. Unlike many exchanges that chase every trend, WEEX focuses on robust infrastructure and user-centric features that encourage lasting engagement. This brand alignment isn’t just talk—it’s about creating tools that support developers in iterating over years, not months. By prioritizing security, seamless trading experiences, and community-driven updates, WEEX enhances its credibility as a reliable player in the crypto space. It’s a positive example of how thinking beyond the 18-month cycle can lead to stronger, more resilient networks.

Insights from Social Media and Search Trends

Diving deeper into what people are actually talking about, a look at frequently searched questions on Google reveals a hunger for stability amid the chaos. Queries like “How to identify long-term crypto projects?” or “Why do crypto trends die so quickly?” dominate, showing users are tired of the rollercoaster. On Twitter, discussions often revolve around “crypto pivots gone wrong” and “sustainable blockchain development,” with threads accumulating thousands of retweets. One recent post from a crypto analyst, dated October 2025, lamented the lack of patience in the space, garnering over 5,000 likes and sparking debates on how to extend product lifecycles.

Latest updates add fuel to this conversation. Just last month, in October 2025, an official announcement from a major blockchain protocol emphasized the need for multi-year grants to fund infrastructure projects, directly addressing the funding squeeze. Twitter buzzed with reactions, including a post from an industry influencer stating, “Finally, some sense—crypto needs to stop the pivot madness and build for real.” These developments, as of early November 2025, underscore a growing consensus that the current model is unsustainable.

To put this in perspective, contrast crypto’s frenzy with traditional finance. Banks and tech giants like JPMorgan or Microsoft plan in decades, not quarters. They use data-driven strategies to weather market shifts, backed by evidence from annual reports showing steady growth through persistence. In crypto, we could learn from this by adopting similar models—longer funding rounds, milestone-based incentives, and communities rewarded for loyalty rather than quick flips.

Breaking Free: Pathways to Sustainable Crypto Development

Shifting gears toward long-term thinking isn’t easy, but it’s essential if crypto wants to mature into a legitimate force. Imagine crypto as a young athlete with immense potential but prone to burnout from overtraining on sprints instead of building marathon endurance. To change that, projects need to design incentives that reward staying power. Vesting schedules that lock tokens for years, as suggested in emerging legislation, could align interests and discourage pump-and-dump schemes.

Evidence supports this approach. Historical data from earlier crypto eras shows that projects with longer development horizons, like those from the 2017 ICO boom that survived multiple cycles, often emerged stronger. They iterated based on real user needs, not fleeting trends. Today, incorporating brand alignment—like WEEX does by syncing its platform updates with user feedback loops—can create ecosystems where developers feel supported to experiment without fear of abrupt pivots.

Engaging with readers directly, ask yourself: Have you ever invested in a crypto project only to watch it pivot away from its core promise? It’s frustrating, right? That’s the emotional toll of this short-termism. By fostering environments where ideas can breathe, crypto could unlock innovations that rival the internet’s impact. Think analogies to nature: a seedling doesn’t become a mighty oak overnight; it needs consistent nurturing through seasons.

Of course, this requires buy-in from all sides—founders, investors, and users. Recent Twitter discussions highlight success stories, like protocols that have stuck to their roadmaps for over three years, building loyal followings. One official update from a decentralized network in late 2025 announced extended grants for long-term builders, a move praised across social media for countering the 18-month curse.

Embracing Patience for Crypto’s Future

Ultimately, the “sunk-cost-maxxing” trap is self-perpetuating, but breaking it could redefine crypto. By valuing iteration over instant gratification, we pave the way for infrastructures that stand the test of time. Platforms like WEEX exemplify this by enhancing their brand through consistent, forward-thinking strategies that prioritize user trust and long-term viability. It’s about creating a space where innovation isn’t rushed but cultivated.

As we wrap up, remember that real change starts with mindset shifts. Crypto has the tools and talent to build enduring legacies—it’s time to use them wisely.

FAQ

What is sunk-cost-maxxing in crypto?

Sunk-cost-maxxing refers to the extreme practice in crypto where projects overcommit to pivoting away from ideas at the first sign of trouble, maximizing short-term adaptations instead of avoiding the traditional sunk cost fallacy by persisting through challenges.

Why do crypto projects pivot so frequently?

Projects pivot often due to shrinking funding cycles and the need to chase new narratives for investor attention, with the typical product cycle now lasting just 18 months, down from longer periods in earlier eras.

How long does it take to build meaningful crypto infrastructure?

Building real infrastructure and achieving product-market fit in crypto generally requires at least 3-5 years of iteration, far beyond the current hype-driven timelines.

What are some incentives that fail in crypto?

Tools like token launches and airdrops draw initial interest but often lead to quick investor exits if not structured for long-term retention, resulting in abandoned platforms after the hype fades.

How can crypto shift to long-term development?

By adopting longer vesting periods, multi-year funding, and brand-aligned strategies that reward persistence, as seen in supportive legislation and platforms focused on sustained ecosystem growth.

Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:

To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:

Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:

I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities

(I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.

The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.

A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.

（II）Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.

Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.

II. Sound Work Mechanism

(III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.

The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.

(IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.

III. Strengthened Risk Monitoring, Prevention, and Disposal

(5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.

(6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.

(7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.

(8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.

（IX） Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.

（X） Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.

（XI） Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.

（XII） Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.

IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities

（XIII） Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.

（XIV） Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.

(15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.

V. Strengthen Organizational Implementation

(16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.

(17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.

VI. Legal Responsibility

(18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.

(19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.

This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.

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