Kellymoss Sparks STEM And Motorsports Dreams With Be Your Own Hero Program

By: bitcoin ethereum news|2025/05/03 02:00:04

PMNA Carrera Cup Test 2025-12, Ashley Freiberg, Kellymoss For decades, Kellymoss has been a dominant force in motorsports, amassing thousands of podium finishes and more than 48 championships. But beyond the roar of engines and the gleam of trophies, a deeper mission has been quietly taking shape. At the heart of that mission is Victoria Thomas, CFO and co-owner of Kellymoss. In 2024, she helped launch Race Forward , an initiative aimed at expanding opportunities for women and underrepresented communities—not just behind the wheel, but across all roles within the racing industry. One of the key components of Race Forward is the Be Your Own Hero program. This effort is designed to engage young people in STEM education and introduce them to potential careers in motorsports. It blends hands-on learning with real-world exposure, pairing trackside experiences with the personal stories of professional drivers. Participants don’t just observe racing from the sidelines. They take part in educational sessions led by professional drivers, where they explore the technical and human sides of the sport. Activities like tire-changing challenges or data analysis tasks are paired with candid conversations about career paths in motorsports, making the industry more accessible and tangible. As Be Your Own Hero continues to grow, it’s offering a new kind of blueprint—one that shows how racing teams, sponsors, and educators can collaborate to foster inclusion. Not by changing the rules of the sport, but by broadening youth participation. Meet The Drivers: Loni Unser & Ashley Freiberg Kellymoss: Race Forward, “Be Your Own Hero”. Drivers Lonis Unser and Ashley Freiberg The Be Your Own Hero program is anchored by two drivers with distinctly different paths but a shared commitment to outreach. PSCNASebring 3/1/2025 Cayman, Loni Unser Loni Unser represents a well-known name in racing, but her individual trajectory has been anything but inherited. Competing in endurance and spec Miata series before joining Kellymoss in 2024, she quickly made an impression, securing five podiums and a third-place class finish in her first season. While Unser’s pedigree might draw initial attention, it’s her hands-on approach and open communication with young fans that has made her a standout mentor. Unser’s participation extends beyond scheduled appearances. At a recent community car show, she spent hours talking with kids and their families—not about wins and stats, but about persistence, learning from mistakes, and staying curious. Her presence in the program highlights how access to professional athletes in informal settings can reshape the perspective on what’s possible. PMNA Carrera Cup 2025, Ashley Freiberg Ashley Freiberg brings a different kind of story—one marked by resilience in the face of recurring funding and sponsorship challenges. Her career has spanned multiple disciplines, from karting to open wheel to endurance and sports car racing. In 2023, she won the Porsche Sprint Challenge Championship, and in 2025, she moved up to the Porsche Carrera Cup North America, the top level of single-make Porsche competition. What distinguishes Freiberg in the Meet Your Hero context is not just her racing résumé, but the vulnerability she brings when talking about setbacks. She’s candid about the interruptions in her career and how those experiences have strengthened her drive. For kids attending the sessions, that honesty stands out. She doesn’t present racing as a dream without obstacles, she exemplifies it as something worth fighting for. Meet Victoria Thomas , Kellymoss CFO, Co-Owner Kellymoss CFO, Co-Owner Victoria Thomas Q: How did you become involved with Kellymoss and what has your journey has looked like as a co-owner and CFO? Thomas: It’s actually a pretty unusual route into motorsport. I owned an accounting business and was initially brought in by Kellymoss to evaluate the profitability of their different divisions. I gave them some insights that really resonated, and they basically said, “Oh my gosh, we absolutely need you on board full time.” In motorsports, like in many passion-driven industries, people get involved because they love what they do. In this case, it’s racing. Paperwork isn’t usually what excites people, but for me, it is . I’ve always enjoyed helping business owners understand that financial statements are the heartbeat of their company. I love helping people grasp profitability, improve cash flow, and truly understand their numbers. So I started out as a consultant, and after being offered a position multiple times, I finally said yes. I closed my business and came on board full time, focusing for years on improving the financial strength of the company. Then I fell in love with the investment potential of the air-cooled Porsche—still one of my favorite things—and eventually with racing itself. Now, I’m about the most devoted motorsports fanatic you’ll ever meet. Funny enough, I wasn’t even a car person when I started! Q: We’ve talked a bit about your personal mission and your commitment to increasing diversity in motorsports, not just among racers but across the entire industry. What inspired the Race Forward: Be Your Hero initiative, and how does it reflect that mission? Thomas: It came from a few different places. One idea was using superhero-style illustrations of women as a way to engage younger audiences, particularly middle schoolers. I wanted something that wasn’t just “girl power”, I wanted it to be broader and more inclusive. The “Be Your Hero” concept centers around personal empowerment. It’s about taking responsibility not only for your successes but also for your failures. I don’t think our culture talks enough about how important failure is for growth. That message—owning your journey, embracing the lessons, is something I deeply believe in. The initiative really came together quickly. I had the idea, found an artist, and within a few hours we were building out the concept. My husband actually suggested bringing the superhero-themed race cars to middle schools, along with our female drivers, to make a real impact, and that’s how it all started. 2024 Porsche Sprint Challenge, Kellymoss CFO, Co-Owner Victoria Thomas Q: Loni Unser and Ashley Freiberg are key drivers in this initiative. What makes them such powerful mentors and representatives for the program? Thomas: First and foremost: tenacity. Both of these women understand that what matters isn’t how many times you get knocked down, but how you get back up. They’ve both demonstrated that in powerful ways. They’re also deeply passionate about getting people involved in the sport. When you meet them, it’s easy to connect, they’re relatable. Loni has an incredible family racing pedigree, but she’s still very much the girl next door. Ashley, on the other hand, has repeatedly had to rebuild and push forward. They’re both truly remarkable. It’s been amazing to partner with sponsors like Acumatica, who saw the value in this initiative right away. We’re not just inspiring young people—we’re also incorporating STEM education. Everything in motorsports is tied to STEM in one way or another, so it’s a natural fit. Q: That’s truly inspiring. Have you had any memorable interactions with young fans or families through these events? Thomas: Yes, one that really stuck with me happened in Sebring. A young girl named Amelia, maybe six or seven years old, came over absolutely lit up with excitement. She told me, “I want to drive on your race team someday.” She signed Loni’s car, sat in it, and just glowed. That moment meant everything. A single visual, the image of a female superhero on a race car, was enough to ignite her dream. That’s powerful. Remind me later, and I’ll send you a picture of her in the car. She’s just adorable. Porsche Sprint Challenge North America, USA West, Endurance Challenge. Loni Unser. Sonoma Raceway, ... More Sonoma, California, 2025. Q: I’d love to see that. So what’s ahead for Race Forward and for Kelly Moss? Are there any new plans or expansions in the works? Thomas: We’re very confident that the Race Forward program will continue next year. Our hope is to expand the number of female drivers and increase representation. Right now, Kelly Moss has four women on the team, which is pretty amazing. We’re also running the Motorsport Mastery program again with the Girl Scouts. It’s a hands-on experience where girls use impact guns to change tires and tackle challenges, not just as drivers, but in all the roles motorsports offers. We want to show that there’s a place for them as engineers, truck drivers, technicians, and more. Most of our C-suite are women, and we’re proud to walk the walk. Sharing that story helps us change the statistics and inspire the next generation. Q: That’s incredible. Any final thought or insight you’d like to share? Thomas: I’d say this: there’s a misconception that efforts toward gender and racial equity in motorsports are somehow taking something away. That’s not the case at all. This work is pro-industry . It helps every team, every driver, every track. I’m proudly pro-woman—but that doesn’t mean I’m anti-man. It’s about building a bigger table, not taking anyone’s seat away. Someone said recently that the goal is for initiatives like this to feel unnecessary in six or seven years because inclusion is simply the norm. That’s the dream. Source: https://www.forbes.com/sites/jennnelson/2025/05/02/kellymoss-sparks-stem–motorsports-dreams-with-be-your-own-hero-program/

Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:

To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:

Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:

I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities

(I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.

The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.

A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.

（II）Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.

Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.

II. Sound Work Mechanism

(III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.

The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.

(IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.

III. Strengthened Risk Monitoring, Prevention, and Disposal

(5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.

(6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.

(7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.

(8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.

（IX） Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.

（X） Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.

（XI） Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.

（XII） Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.

IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities

（XIII） Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.

（XIV） Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.

(15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.

V. Strengthen Organizational Implementation

(16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.

(17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.

VI. Legal Responsibility

(18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.

(19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.

This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.

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