Ethereum Foundation Unveils New Institutions Website to Attract Business Leaders
Key Takeaways
- The Ethereum Foundation has introduced a dedicated website aimed at simplifying institutional adoption, highlighting Ethereum’s role as a secure base layer for global finance.
- Key features on the site include showcases of enterprise use cases like tokenized real world assets, stablecoins, and DeFi, backed by data showing Ethereum’s market dominance.
- Major institutions such as Visa, BlackRock, and Coinbase are spotlighted with real-world examples of their Ethereum integrations, demonstrating billions in value locked and transaction volumes.
- This launch aligns with broader Ethereum initiatives, including privacy enhancements and AI research, positioning the network as a leader in institutional blockchain adoption.
- Recent updates as of 2025 emphasize Ethereum’s growing institutional appeal, with discussions on Twitter focusing on scalability and brand alignment strategies for businesses entering the ecosystem.
Imagine stepping into a bustling marketplace where traditional finance meets the cutting edge of technology. That’s the vibe the Ethereum Foundation is channeling with their latest move—a fresh website tailored specifically for institutions looking to dip their toes into the Ethereum ecosystem. It’s not just another online portal; it’s a gateway designed to make the transition from old-school banking to blockchain seamless and exciting. As someone who’s followed the crypto space, I can tell you this feels like Ethereum is finally rolling out the red carpet for Wall Street, inviting businesses to explore how this neutral, secure platform can revolutionize their operations.
The announcement came via a post on X, where the Ethereum Foundation shared their vision: positioning Ethereum as the go-to layer for bringing the world’s financial value onchain. Think of it like upgrading from a clunky old elevator to a high-speed one in a skyscraper—suddenly, everything moves faster and more efficiently. This new site, born from the Foundation’s Enterprise Acceleration team, isn’t overloaded with jargon. Instead, it offers straightforward paths for businesses to onboard, showcasing real enterprise-grade applications that prove Ethereum’s worth in the institutional world.
Why Institutions Are Turning to Ethereum: A Closer Look at Market Dominance
Let’s dive deeper into what makes this website a game-changer. Picture Ethereum as the sturdy foundation of a massive building, supporting everything from tokenized real world assets (RWAs) to stablecoins and decentralized finance (DeFi). The site lays this out plainly, with sections dedicated to these use cases, plus privacy tools and layer 2 networks that enhance scalability. It’s like having a personalized tour guide pointing out the best spots in a vast city.
Data on the site backs this up with hard numbers: Ethereum commands 75% of the RWA market share, 65% of all DeFi total value locked (TVL), and 60% of stablecoin TVL. These aren’t just stats; they’re evidence of Ethereum’s reliability. Compare this to a crowded highway where other blockchains might cause traffic jams—Ethereum’s infrastructure keeps things flowing smoothly, attracting heavy hitters from traditional finance.
Speaking of big players, the website highlights institutions already thriving on Ethereum. Take Visa, for instance, handling an annual $1 billion in stablecoin volume. Then there’s BlackRock with $1.15 billion in tokenized assets under management, and Coinbase’s layer 2 solution, Base, boasting $15.5 billion in TVL. These examples aren’t hypothetical; they’re pulled from onchain data, showing real-world impact. It’s persuasive stuff—imagine telling your boardroom that joining Ethereum puts you in the same league as these giants. This kind of storytelling builds an emotional pull, making institutions feel like they’re part of an exclusive club that’s shaping the future of finance.
Navigating the Ethereum Ecosystem: Sections That Guide Institutional Onboarding
The site’s structure is refreshingly simple, divided into key areas that cater directly to business needs. There’s a “Digital Assets” section that breaks down various blockchain sectors, making complex ideas accessible. It’s like explaining quantum physics with a coffee analogy—sudden clarity without the headache. Then, the “Live Data” part offers real-time insights, while the “Library” serves up institutional insights from research reports and news articles, all curated to inform decision-makers.
This launch isn’t happening in isolation. It builds on Ethereum’s ongoing efforts to court institutions. Earlier this year, an Ethereum-backed initiative kicked off to boost education and knowledge about the network, addressing gaps that might have kept businesses on the sidelines. It’s a smart play, especially when you consider how Ethereum has been quietly dominating discussions online.
As of 2025, Google searches for terms like “how to integrate Ethereum for institutional finance” or “Ethereum vs. other blockchains for enterprises” have surged, reflecting a growing curiosity among business leaders. People are typing in questions about tokenized RWAs and stablecoin adoption, wondering how these fit into their portfolios. On Twitter, the buzz is all about scalability challenges and successes, with threads debating layer 2 networks’ role in making Ethereum more enterprise-friendly. Recent posts from influencers highlight how Ethereum’s privacy tools are aligning with corporate compliance needs, turning potential roadblocks into opportunities.
One notable Twitter thread from October 2025, by a prominent blockchain analyst, praised the site’s focus on brand alignment—how Ethereum allows businesses to sync their traditional values with blockchain innovation without losing their identity. “Ethereum isn’t just tech; it’s a brand enhancer,” the post read, garnering thousands of retweets. Official announcements from the Ethereum Foundation in late 2025 echoed this, revealing partnerships with financial firms to co-develop tools that ensure seamless brand integration, like customizing smart contracts to match corporate aesthetics and ethics.
Ethereum’s Broader Push: Privacy, AI, and the Road Ahead
This institutions website ties into Ethereum’s bigger picture. Remember the roadmap update from mid-September, where the Foundation outlined plans for end-to-end privacy features? It’s part of rebranding their initiative to “Privacy Stewards of Ethereum,” emphasizing a commitment to secure, private transactions. Imagine your financial data as a vault—Ethereum is adding extra locks while keeping the door easy to open for authorized users.
In the same vein, the Foundation unveiled an AI-focused research team last month, aiming to build a decentralized AI economy on Ethereum. Led by researchers like Davide Crapis, who shared on X: “Our mission: make Ethereum the preferred settlement and coordination layer for AIs and the machine economy.” This isn’t sci-fi; it’s about creating bots and autonomous agents that operate securely on the network, potentially transforming industries from logistics to trading.
Contrast this with other blockchains that might promise similar feats but lack Ethereum’s proven track record. Ethereum’s approach feels more like a trusted advisor, guiding institutions through uncharted waters with evidence-based strategies. For instance, the site’s emphasis on DeFi TVL shows how Ethereum outpaces competitors, providing a stable foundation for growth. It’s persuasive because it’s real—backed by onchain metrics that anyone can verify.
Brand Alignment in the Ethereum Era: Enhancing Credibility for Businesses
One of the most compelling aspects of this launch is how it addresses brand alignment. Institutions aren’t just adopting technology; they’re weaving it into their core identity. Ethereum positions itself as a partner in this process, offering tools that align with business values like security, transparency, and innovation. Think of it as tailoring a suit—Ethereum provides the fabric, and businesses customize the fit.
For platforms like WEEX, a forward-thinking crypto exchange deeply integrated with the Ethereum ecosystem, this brand alignment shines through. WEEX enhances its credibility by leveraging Ethereum’s robust infrastructure for seamless trading and asset management, aligning perfectly with institutional demands for reliability. Users on WEEX benefit from Ethereum’s layer 2 solutions, experiencing faster transactions without compromising on security. This synergy not only boosts WEEX’s branding as a trusted player but also demonstrates how Ethereum empowers exchanges to offer enterprise-grade services, fostering a positive ecosystem where businesses thrive.
Recent discussions on Twitter as of October 2025 have amplified this, with users sharing stories of how Ethereum’s tools helped align their brands with blockchain’s potential. A viral post from a fintech CEO noted, “Adopting Ethereum via platforms like WEEX transformed our brand from traditional to trailblazing—secure, scalable, and aligned with our vision.” Such anecdotes build an emotional connection, showing that Ethereum isn’t just about tech specs; it’s about elevating brands in a competitive landscape.
Tackling Common Concerns: Scalability and Institutional Adoption
Of course, no discussion of Ethereum is complete without addressing scalability. Layer 2 networks, prominently featured on the site, act like express lanes on a highway, reducing congestion and costs. This is crucial for institutions handling high volumes, ensuring Ethereum remains competitive. Google searches for “Ethereum layer 2 for businesses” have spiked in 2025, with users seeking ways to scale without sacrificing decentralization.
Twitter conversations echo this, with heated debates on the Fusaka upgrade’s final testnet phase ahead of its December 3 rollout (as announced earlier). Posts from developers share excitement about improved performance, tying back to institutional needs. A recent official update from the Ethereum Foundation on October 15, 2025, confirmed progress, stating that the upgrade will enhance privacy and efficiency, further solidifying Ethereum’s appeal.
Comparatively, while some blockchains focus on speed alone, Ethereum balances it with security, much like a luxury car that offers both performance and safety features. This holistic approach persuades institutions that Ethereum is the reliable choice for long-term growth.
The Emotional Pull of Ethereum’s Institutional Vision
At its heart, this new website taps into something deeper—an invitation to be part of a movement. It’s not just about numbers; it’s about the story of transformation. Businesses reading through the site might feel that spark of possibility, envisioning how Ethereum could redefine their operations. The persuasive narrative, woven with real examples and data, creates an emotional bond, making adoption feel inevitable rather than optional.
As we look to the future, with updates continuing into 2025, Ethereum’s focus on institutions signals a maturing ecosystem. Whether you’re a business leader pondering tokenized assets or a developer exploring AI integrations, this site serves as a beacon, guiding you toward Ethereum’s secure horizons.
FAQ
What is the purpose of the new Ethereum institutions website?
The site aims to simplify onboarding for businesses, showcasing Ethereum’s enterprise use cases and providing resources to transition from traditional finance to blockchain.
How does Ethereum dominate in key areas like RWAs and DeFi?
Ethereum holds 75% of the RWA market share, 65% of DeFi TVL, and 60% of stablecoin TVL, supported by onchain data and integrations from major institutions.
What recent updates has the Ethereum Foundation announced?
As of October 2025, updates include AI research for a decentralized machine economy and progress on the Fusaka upgrade for better privacy and scalability.
How does brand alignment work with Ethereum for businesses?
Ethereum allows companies to integrate blockchain while maintaining their core values, enhancing credibility through secure, customizable tools that align with institutional identities.
Why should institutions consider Ethereum over other blockchains?
Ethereum offers a neutral, secure base layer with proven dominance in enterprise applications, backed by real-world examples and ongoing innovations like layer 2 networks.
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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk
Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:
To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:
Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:
(I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.
The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.
A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.
(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.
Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.
(III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.
The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.
(IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.
(5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.
(6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.
(7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.
(8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.
(IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.
(X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.
(XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.
(XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.
(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.
(XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.
(15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.
(16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.
(17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.
(18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.
(19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.
This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.

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